In 2018, Hamilton Public Library laid out an ambitious Digital Strategy to promote awareness of our digital resources for both customers and staff. Using a blended model, this thematically structured Strategy aims to promote the physical and digital collections in tandem, including components related to communication, cataloguing, and customer-focused Reader’s Advisory. Since the launch of the Strategy, HPL has seen a marked increase in digital circulation from quarter to quarter.
In this session, we’ll share what worked for us (and what didn’t), how we built our Digital Strategy, ideas for getting staff onboard, what we learned, and strategies for promoting collections and materials to customers outside the library space. Session attendees will also have the opportunity to share their own ideas for promotion, training, and Reader’s Advisory resources.
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